40K in 40 days

Make someone’s day and win $500!

If you haven’t already heard, we are giving away some pretty incredible gifts as part of our 40th Anniversary celebrations, thanks to some amazing Australian businesses. Now, to spread the kindness even further, we are thrilled to be giving you the chance to win $500 just by nominating someone you know!

This would not be possible without the support of a very generous sponsor that has jumped on board to help us make the most of our inaugural #40kin40days campaign. If this campaign has taught us anything, it’s how easy it is to spread kindness in the community, even during unprecedented times.

To go into the draw to win the $500 cash, all you need to do is head to 40kin40days.com.au and get nominating! If you have already nominated, don’t fret – you will automatically be entered into the drawn to win big.

With a whole heap of amazing gifts to nominate for, there are so many chances for you to win this amazing cash prize. So, what are you waiting for? Take a look at all of the amazing gifts up for grabs, head to the nomination form, and nominate someone you know now!

Perth cancer charity spreading kindness

Source: Western Suburbs WeeklyLaura Pond,

A CHILDREN’S cancer charity has launched a fundraiser with a difference – urging people to nominate others deserving of experiences from a Zoom session with national cricket coach Justin Langer to a down south getaway.

The Children’s Leukaemia and Cancer Research Foundation launched the 40k in 40 days initiative to mark the Subiaco-based charity’s 40th anniversary.

With the COVID-19 pandemic hampering original fundraising plans, it instead sought businesses to donate gifts and is encouraging people to nominate a deserving recipient.

Foundation head of development Kylie Dalton said the charity did not feel right seeking donations amid the pandemic so instead aimed to create a ‘circle of kindness’.

“We encourage everybody to get involved, we all must know somebody that needs a little bit of kindness,” she said.

“It’s why these 40 acts of kindness in the community can really make a difference.”

A different business and their gift is highlighted on each of the 40 days until June 30.

Foundation patron and coach of the Australian cricket team, Justin Langer, urged people to support the cause and donated a gift of a 30-minute chat via Zoom plus cricket memorabilia.

Other gifts include a stay at Pullmans Bunker Bay, vegetable garden makeover by Garden Gurus, $500 voucher to Leederville Cameras and meal kits from This Little Pig Went to Market.

Nominations can be made at www.40kin40days.com.au.

Gifts for the Giving

Source: The West Australian Newspaper – Friday 5 June 2020, Inside Cover

This year was supposed to be a big deal for the Children’s Leukaemia & Cancer Research Foundation — the 40th anniversary of the organisation that helped create the world-renowned Telethon Kids Institute and annually raises $1 million for Telethon.

Across those four decades, CLCRF has directly contributed to research that has led to some childhood cancers going from a survival rate of just 20 per cent 40 years ago to up to 80 per cent today.

“When I started planning this year I had lots of celebrations in mind,” CLCRF head of development Kylie Dalton admitted.

Then COVID-19 hit. The research foundation had to scrap events that involved mass gatherings, and, while a pre-planned 40k in 40 Days initiative could have been staged virtually — other charities have gone down that path — Dalton didn’t think it was the right thing to do in the circumstances.

“We can’t ask supporters for money in such a challenging time, so, instead of asking for something, we’re giving something back,” she said.

For 40 days, which started on May 21 and runs to the end of this month, CLCRF has partnered with its corporate supporters to come up with a collection of 40 “gifts” that will be given away to worthy recipients. From a one-on-one session with organisation patron and cricket legend Justin Langer — what a ripper experience that would be for a school cricket team — to luxury goods and tradie services, the gifts also allow CLCRF to promote its corporate partners during a time when those businesses could really benefit from a profile boost.

You can nominate anyone or any organisation to receive a gift, so head to 40kin40days.com.au to share a little kindness in our community.

40k in 40 days: Children’s cancer charity marks anniversary with 40 Days of Kindness

Source: PerthNow: Laura Pond – Western Suburbs Weekly,

A CHILDREN’S cancer charity has launched a fundraiser with a difference – urging people to nominate others deserving of experiences from a Zoom session with national cricket coach Justin Langer to a down south getaway.

The Children’s Leukaemia and Cancer Research Foundation launched the 40k in 40 days initiative to mark the Subiaco-based charity’s 40th anniversary.

With the COVID-19 pandemic hampering original fundraising plans, it instead sought businesses to donate gifts and is encouraging people to nominate a deserving recipient.

Foundation head of development Kylie Dalton said the charity did not feel right seeking donations amid the pandemic so instead aimed to create a ‘circle of kindness’.

“We encourage everybody to get involved, we all must know somebody that needs a little bit of kindness,” she said.

“It’s why these 40 acts of kindness in the community can really make a difference.”

A different business and their gift is highlighted on each of the 40 days until June 30.

Foundation patron and coach of the Australian cricket team, Justin Langer, urged people to support the cause and donated a gift of a 30-minute chat via Zoom plus cricket memorabilia.

Other gifts include a stay at Pullmans Bunker Bay, vegetable garden makeover by Garden Gurus, $500 voucher to Leederville Cameras and meal kits from This Little Pig Went to Market.

Nominations can be made at www.40kin40days.com.au.

Kindness at heart of kids cancer campaign

Source: Post Newspapers, May 30 2020 – page 68

To mark its 40th anniversary the Children’s Leukaemia & Cancer Research Foundation has launched the 40K in 40 days initiative, having connected with 40 businesses to provide gifts to those most deserving. Each gift, valued from $500 to $5000, and its associated busi-ness, will be featured on one of the 40 days of the campaign until June 30 on the campaign website and social media. Visit 40kin40days.com.au and nominate someone worthy of receiving a particular gift, creating a circle of kindness.

While 40Kin40days was originally planned to be a fundraising campaign, the current climate has forced the foundation to change, with the charity pivoting to have the K now stand for Kindness and pay it forward to their supporters instead.

“We’ve had to make a lot of changes with our celebra-tory year because of what is happening around the world, including making the hard decision to cancel all pre-planned campaigns and celebrations, because it just didn’t seem right to ask for money from our supporters.” Kylie Dalton, head of develop-ment for CLCRF, said.

Subiaco-based CLCRF has spent the past 40 years raising funds for childhood cancer research. It understands the effect isolation can have on families – working with many to tell their stories about repeatedly needing to spend months on end in hospital away from their extended family and friends.

The 40Kin40days initiative also aims to help support the donating businesses, with each of the 40 days dedicated to showcasing one business per day.

CLCRF patron and Australian cricket coach Justin Langer said: “I have enjoyed being a patron for CLCRF for the past 20 years and I’m really excited about the 40Kin40days campaign. I see this as being a great way to support those who re-ally need it. I hope you all get behind it too.”

Log on to www.40kin40days.com.au, choose one of the gifts, then submit a nominee, explaining why that person needs or deserves the chosen gift. Monetary contributions are welcome but the main purpose of the campaign is to create the circle of kindness and help people in need. Businesses able to donate a gift should contact CLCRF on 9363 7400.

Instead of asking, we are giving: The Perth charity doing it differently

Source: 6PR 882 – Sunday 24 May: 11:20am

Children’s Leukemia and Cancer Research Foundation is celebrating its 40th year this May.

Head of Development Kylie Dalton says the organisation had planned a campaign to raise $40 thousand in 40 days. But due to the economic climate decided to shine a spotlight on their supporters instead.

40 Days of Kindness

The Children’s Leukaemia & Cancer Research Foundation (CLCRF) has reached an impressive milestone, celebrating its 40th anniversary tomorrow, May 21, 2020. To mark this auspicious occasion, the Foundation is launching the 40K in 40 days initiative, having connected with 40 very generous businesses to provide gifts to those most deserving.

Each gift, valued from $500 up to $5000, and its associated business, will be showcased on one of the 40 days of the campaign (from May 21 – June 30) across various social media channels and listed on the campaign website. People are encouraged to head to 40kin40days.com.au and nominate someone they think is worthy to receive a particular gift, thus creating a circle of kindness.

Whilst the 40Kin40days initiative was originally planned to be a fundraising campaign for the Foundation – obviously in the current climate this had to change, with the charity pivoting to have the K now stand for Kindness and pay it forward to their supporters instead.

“As you can imagine, we’ve had to make a lot of changes with our celebratory year because of what is happening around the world, including making the hard decision to cancel all pre-planned campaigns and celebrations, as it just didn’t seem right to ask for money from our supporters.” said Kylie Dalton, Head of Development for CLCRF.

CLCRF know the importance of giving, having spent the past 40 years raising funds for childhood cancer research. They also understand the impact that isolation can have on families – working with many to tell their stories, who repeatedly need to spend months on end in hospital away from their extended family and friends.

“We encourage everybody to get involved, we all must know somebody that needs a little bit of kindness.” said Ms Dalton. “It’s why these 40 acts of kindness in the community can really make a difference!”

The 40Kin40days initiative also aims to help support the donating businesses, with each of the 40 days dedicated to showcasing one business per day, to give them important attention and associate them with a wonderful community cause. The aim is to keep their brand top of mind in these difficult times and in turn, allow people to become invested in that local business and in the child cancer research cause, along with the history of the Foundation through social story telling.

To add further content for sharing, Foundation ambassadors, local personalities and dignitaries who support the Foundation, will be sharing their stories and encouragements through the daily newsfeeds. CLCRF Patron and Australian Cricket Coach, Justin Langer AM, is fully supportive of the 40Kin40days campaign, with this year also being a milestone in his relationship with the Foundation.

“I have enjoyed being a Patron for CLCRF for the past 20 years and I’m really excited about the 40Kin40days campaign. I see this as being a great way to support those who really need it. I hope you all get behind it too.”

CLCRF invites you to head to 40kin40days.com.au choose one of the gifts, then submit a nominee, explaining why that person needs or deserves the chosen gift.

Naturally, monetary personal contributions to CLCRF are incredibly welcome too but the main purpose of the campaign is to create the Circle of Kindness and help people in need.

Any businesses who wish to donate a gift are welcome to contact CLCRF on 9363 7400 or email [email protected]. For more information on how the circle of kindness works visit: 40kin40days.com.au

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