40 Days of Kindness

The Children’s Leukaemia & Cancer Research Foundation (CLCRF) has reached an impressive milestone, celebrating its 40th anniversary tomorrow, May 21, 2020. To mark this auspicious occasion, the Foundation is launching the 40K in 40 days initiative, having connected with 40 very generous businesses to provide gifts to those most deserving.

Each gift, valued from $500 up to $5000, and its associated business, will be showcased on one of the 40 days of the campaign (from May 21 – June 30) across various social media channels and listed on the campaign website. People are encouraged to head to 40kin40days.com.au and nominate someone they think is worthy to receive a particular gift, thus creating a circle of kindness.

Whilst the 40Kin40days initiative was originally planned to be a fundraising campaign for the Foundation – obviously in the current climate this had to change, with the charity pivoting to have the K now stand for Kindness and pay it forward to their supporters instead.

“As you can imagine, we’ve had to make a lot of changes with our celebratory year because of what is happening around the world, including making the hard decision to cancel all pre-planned campaigns and celebrations, as it just didn’t seem right to ask for money from our supporters.” said Kylie Dalton, Head of Development for CLCRF.

CLCRF know the importance of giving, having spent the past 40 years raising funds for childhood cancer research. They also understand the impact that isolation can have on families – working with many to tell their stories, who repeatedly need to spend months on end in hospital away from their extended family and friends.

“We encourage everybody to get involved, we all must know somebody that needs a little bit of kindness.” said Ms Dalton. “It’s why these 40 acts of kindness in the community can really make a difference!”

The 40Kin40days initiative also aims to help support the donating businesses, with each of the 40 days dedicated to showcasing one business per day, to give them important attention and associate them with a wonderful community cause. The aim is to keep their brand top of mind in these difficult times and in turn, allow people to become invested in that local business and in the child cancer research cause, along with the history of the Foundation through social story telling.

To add further content for sharing, Foundation ambassadors, local personalities and dignitaries who support the Foundation, will be sharing their stories and encouragements through the daily newsfeeds. CLCRF Patron and Australian Cricket Coach, Justin Langer AM, is fully supportive of the 40Kin40days campaign, with this year also being a milestone in his relationship with the Foundation.

“I have enjoyed being a Patron for CLCRF for the past 20 years and I’m really excited about the 40Kin40days campaign. I see this as being a great way to support those who really need it. I hope you all get behind it too.”

CLCRF invites you to head to 40kin40days.com.au choose one of the gifts, then submit a nominee, explaining why that person needs or deserves the chosen gift.

Naturally, monetary personal contributions to CLCRF are incredibly welcome too but the main purpose of the campaign is to create the Circle of Kindness and help people in need.

Any businesses who wish to donate a gift are welcome to contact CLCRF on 9363 7400 or email [email protected]. For more information on how the circle of kindness works visit: 40kin40days.com.au