Toe-the-Line-launch-Website-Story

Socks for Childhood Cancer Research!

Children’s Leukaemia & Cancer Research Foundation (Inc.) (CLCRF) are proud to announce a partnership with new Perth business, Toe the Line. On 7 September, Toe the Line, launched and introduced an exciting new range of cotton-combed socks at The Old Laundry. Zoe Manuel, Miss Teen Continents Australia National finalist and one of CLCRF’s ambassadors, proudly modelled Toe the Line socks.

The very first pair of Toe the Line socks were auctioned off at an amazing $1,500 at the launch, and all proceeds went to the CLCRF. Don’t worry, that was just the first pair – the socks are priced at $14.95 each and can be purchased online!

Toe the Line was formed when two men, Jack and Yean, came together with an idea to create the New Standard in exciting sock wear made of soft combed cotton. Jack and Yean learned that children’s feet become very cold when undergoing chemotherapy to treat cancer. As conventional wool and synthetic socks can irritate the skin, combed cotton is the best alternative. Toe the Line will be making socks in children’s sizes so that they can help keep feet warm and bring a smile to children fighting cancer!

It was a wonderful night and CLCRF wish Jack, Yean and Toe the Line much success for the future. We also wish to thank them for their generous contribution to child cancer research. Buy yourself some amazing and comfortable new socks from Toe the Line!